I’m an award winning leader who balances digital strategy and proven best practices while driving teams to successfully execute best-in-class digital products. My leadership style cultivates a culture of collaboration, where continuous process improvement inspire the team, as well as others around us. This digital portfolio provides a snapshot of digital products I’ve led from strategy, design, development, release and optimizations. Projects for brand partners such as Marvel, Star Wars and Netflix are also included in the Portfolio Page.
I currently manage flagship brand websites for the largest media company in the world. The Walt Disney Company has given me the opportunity to extend Disney’s portfolio of products, brands and services into the digital space. One notable large-scale projects is managing the digital experience that introduced the re-imagining of Downtown Disney to Disney Springs at Walt Disney World.
I was a principal architect for the strategy, execution and sustainment of Nestle’s current and future websites. My primary efforts spanned both the evolution of the current Nestle Digital Portfolio, as well as delivering new capabilities & enhancements. Additionally, I drove best practices in Nestle’s digital space by leveraging the principals of agile methodologies and blending them with our core business values leading to the establishment of the organization’s own ‘flavor’ of quality, agility and efficiency.
I managed flagship club team websites for the largest sports league in the United States. Specifically, I managed the redesign and relaunch for the National Football League’s highest profile and most visited websites including the Atlanta Falcons, Baltimore Ravens, Dallas Cowboys and Chicago Bears. Along with franchise website launches, I also managed feature enhancements and platform optimizations
I managed flagship brand websites for the largest toy company in the world. I led brand, platform and cross-vertical initiatives at Mattel for brands including Barbie, Monster High, Ever After High and Hot Wheels. Along with successfully launching flagship websites and their iterations at Mattel, I also led the digital department’s transition to an Agile methodology.
I managed the strategy, design, development, release and optimizations of Sony Pictures’ most visited website, Wheel of Fortune. Along with managing the official American version of the Wheel of Fortune website, I also managed a multitude cross-brand partnership websites, mobile and web games including Sears, Maxwell House and Hilton.
Chicago Bears: Website Redesign Bryan Soto