In my time at Meta, Adobe, and Hulu, I led cross-functional teams to deliver high-impact
software solutions that not only optimized performance but also introduced innovation into
marketing platforms and automation processes. At Adobe, I spearheaded the integration of AI-
driven marketing automation, streamlining workflows and saving the company $6M annually.
Similarly, at Meta, I managed the development and deployment of a proprietary marketing
platform that centralized data for Facebook, Instagram, and WhatsApp, improving product
launch efficiency. My extensive experience in building scalable systems and fostering
collaboration across teams has consistently driven successful project outcomes in highly
complex and dynamic environments
Dream it · Build it · Ship it · Improve it · Repeat!
Airtable · Zen Desk · AI Integration
Led the strategic implementation of an
enterprise-level operational model that
automated end-to-end B2B planning, creation,
execution, and tracking of Adobe’s marketing
campaigns across the conversion funnel,
strategically positioning the organization for
AI integration. This initiative significantly
bolstered data integrity and operational
efficiency.
Global Platform Enhancement
Managed the software development lifecycle
for a critical internal business marketing
platform, resulting in automated centralized
data and improved go-to-market efficiency
for all Facebook, WhatsApp, and Instagram
feature releases resulting in cross-functional
operational efficiency by 30%.
CCPA · SOX Compliance
Managed the delivery of the California
Consumer Privacy Act (CCPA) initiative
which standardized and integrated consumer
data across various data (Hadoop) and
analytics departments and parent companies in
advance of the debut of the Disney+ streaming
platform.
Website Builds & Launches
Managed the design, development and
release of Sony Pictures’ most visited
website, Wheel of Fortune. Along with
managing the official U.S. version of the
Wheel of Fortune website, I also managed a
multitude of cross-brand partnership
websites, including Sears, Maxwell House
and Hilton.
Patriots · Bears · Cowboys
Website Build & Launches
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.
New Brand Build & Launch
API · AWS S3 Integration
Managed the development and launch of
DisneySprings.com, a new Disney website
tailored for Florida residents which
integrated back-end data with Walt Disney
World’s iOS and Android mobile apps
resulting in 40% decrease in ongoing
maintenance costs.
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.
Managed the redesign and relaunch for the
National Football League’s highest profile and
most visited websites including the Atlanta
Falcons, Baltimore Ravens, Dallas Cowboys
and Chicago Bears. Along with franchise
website launches, I also managed feature
enhancements and platform optimizations.