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Bryan Soto

(213) 632-6207

bryan@bryansoto.com

bryansoto.com

Bryan Soto
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Dream it • Build it • Launch it • Scale it

I’m a Program Manager with 10+ years of experience leading the end-to-end conception through launch of complex technology solutions for top-tier companies including Meta, Adobe, the NFL, and Disney.

I specialize in cross-functional leadership, AI-powered automation, and operational transformation — turning complex challenges into streamlined systems that deliver measurable business outcomes. I’ve led initiatives that reduced operational costs, improved team productivity by 30%, and delivered platform savings measured in the tens of millions annually.

As a Program Manager, I thrive in the intersection of product, engineering, and business — building and leading high-performing teams, aligning stakeholders, strategy, and executing with precision from concept through launch and iterations. This portfolio highlights select programs and platforms I’ve led across AI innovation, marketing technology, and enterprise systems.

Product Launches Ops  •  Meta AI

Lead go-to-market execution for Meta’s product launches, coordinating consensus across product, engineering, and business teams to ensure on-time, defect-free releases. I transform stakeholder inputs into cohesive launch strategies and drive milestone achievement in collaboration with planning, budget, engineering, and product marketing — implementing best practices that improved team productivity by 30% and reduced time-to-launch.

Platform Capabilities Enhancements

Architected and led the XFN Home & Global Launch Calendar — Meta’s centralized marketing data platform and system of record for all teams launching products and sites across the organization. Supporting over 2,400 feature releases annually, I defined cross-functional ownership, clarified interdependencies, and built scalable workflows enabling faster, more aligned decision-making across Meta’s global marketing operations.

Platform Capabilities Enhancements

Led the AI-powered automation rollout for Adobe Workfront Planning, reducing operational costs by $6M through optimized resource allocation. Secured stakeholder buy-in for AI automation, established KPIs with product and engineering teams, and led cross-functional teams to launch innovative AI tools — overseeing the full program lifecycle from roadmap through on-time deployment and measurable cost savings.

Scale & Growth Operational Model

While at Foxconn / Belkin, I managed the integration of Adobe Workfront with legacy platforms including Tableau, Power BI, and Oracle — improving financial data integrity and increasing annual profits by 10%. Developed cross-functional strategies across a complex matrixed organization, restructured global project approval meetings, and instituted a governance framework that curtailed scope creep and drove executive-level go/no-go decisions based on ROI.

New IP Introduction  •  Streaming Data Integrity

While at Disney (Disney Streaming | Hulu), I led the strategic CCPA compliance initiative, harmonizing consumer data across parent entities to pave the way for Disney+ and Peacock. Set clear success criteria for Hulu’s CCPA efforts, introduced a governance framework that improved executive milestone accuracy, and streamlined Hulu and Disney+ data integration — avoiding millions in potential non-compliance litigation losses.       

Platform Optimization  •  Centralization  •  Scale

Led the redesign and relaunch of the NFL’s highest-profile franchise websites — including the New England Patriots, Atlanta Falcons, Dallas Cowboys, and Chicago Bears. Drove end-to-end platform strategy across CMS, SDLC, and ADA W3C compliance, while managing vendor relationships, feature enhancements, and platform optimizations that elevated digital experiences for millions of fans across the league.       

Colleagues

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Sony

Bryan has a strong ability to balance strategy and execution. He ensures that projects are delivered efficiently and effectively.

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Adobe

Bryan played a key role in managing high-visibility digital initiatives. He handled multiple stakeholders with ease and ensured projects were delivered on time with strong attention to detail and performance.

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Nestlé

Bryan's communication style makes it easy for teams to stay aligned. He ensures that priorities are clear and progress is consistently tracked.

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Meta

Bryan is one of the strongest program leaders I've worked with. He brings clarity to complex initiatives and consistently aligns cross-functional teams to drive execution. His ability to anticipate risks and keep stakeholders informed made a significant impact on our product launch operations.

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Mattel

Bryan is a strong and dependable leader who consistently drives results. He brings clarity and structure to complex projects.

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Mattel

Bryan excels at aligning teams and ensuring that everyone is working toward the same goals. His leadership improves efficiency and execution.

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Sony

Bryan is a collaborative leader who builds strong relationships across teams. His communication and structure help drive successful outcomes.

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Sony

Bryan brings a high level of professionalism and consistency to every project. He is excellent at organizing teams, setting clear expectations, and ensuring strong execution across all phases.

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Mattel

Bryan is highly organized and detail-oriented. He ensures that projects are well-managed and delivered successfully.

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Mattel

Bryan brings a proactive approach to program management. He anticipates challenges and ensures teams are prepared to address them.

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Mattel

Bryan's leadership style fosters collaboration and accountability. He keeps teams aligned and focused on delivering results.

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Sony

Bryan is a strong communicator and program leader who keeps teams aligned and focused. His ability to drive progress while maintaining attention to detail makes him a valuable partner on any initiative.

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Sony

Bryan is a strategic and dependable program manager. He brings clarity to complex initiatives and ensures strong execution.

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Adobe

Bryan is a dependable and strategic program manager who consistently delivers high-quality outcomes. He has a strong ability to balance big-picture thinking with day-to-day execution, making him a valuable leader on any team.

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Adobe

Bryan consistently demonstrates strong ownership and clarity in execution. He brings structure to complex initiatives and ensures that teams stay aligned and focused on delivering results.

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Adobe

Bryan is highly effective at translating strategy into execution. His ability to align stakeholders and drive progress across teams made a noticeable impact on our initiatives.

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Adobe

Bryan brings a thoughtful and disciplined approach to program management. He communicates clearly, anticipates challenges, and keeps projects moving forward efficiently.

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Adobe

Bryan is a strong cross-functional leader who excels at building alignment. His ability to connect teams and drive execution is one of his key strengths.

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Disney

Bryan is a strong program leader who consistently delivers results. He brings clarity to priorities and ensures teams are aligned on execution.

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Disney

Bryan has a natural ability to manage complex initiatives across multiple teams. His leadership ensures smooth coordination and strong outcomes.

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Disney

Bryan is an exceptional program manager who brings structure and clarity to even the most complex initiatives. His ability to align teams and drive results made a lasting impact.

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Disney

Bryan brings a clear and structured approach to every project. His leadership helps teams stay focused and deliver on time.

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Disney

Bryan is effective at balancing strategy and execution. He ensures that initiatives move forward while maintaining high standards.

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Disney

Bryan brings a thoughtful and organized approach to every initiative. His leadership and attention to detail make him a reliable partner across complex projects.

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Foxconn

Bryan brings structure and discipline to fast-moving environments. He ensures that priorities are clear and teams are aligned to deliver efficiently.

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Foxconn

Bryan is a strong operator who knows how to manage complexity. His ability to coordinate across teams helped improve execution and delivery timelines.

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Foxconn

Bryan consistently drives accountability across teams. He sets clear expectations and ensures that projects stay on track from start to finish.

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Foxconn

Bryan is a dependable and detail-oriented leader who keeps teams on track and projects moving forward with precision and purpose.

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Foxconn

Bryan excels at navigating complex environments and keeping stakeholders aligned. His calm and structured approach consistently drives strong outcomes.

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Foxconn

Bryan brings energy and focus to every project. He is a natural collaborator who ensures that teams stay aligned and deliver results with quality.

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Mattel

Bryan is effective at managing cross-functional initiatives. His clear communication helps teams stay coordinated and on track.

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Meta

Bryan combines strategic thinking with strong execution. He has a natural ability to break down complex problems and turn them into actionable plans. As a team leader, he creates alignment quickly and ensures everyone is moving toward a shared goal.

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Meta

Working with Bryan was a great experience. He brings structure, accountability, and clear communication to every project. His leadership helped streamline processes and improve overall team efficiency.

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Meta

Bryan is a highly effective program manager who knows how to navigate complex environments. He builds strong relationships across teams and ensures that initiatives stay on track while maintaining high standards of execution.

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Meta

Bryan has a strong sense of ownership and consistently delivers results. He leads with clarity and purpose, making it easy for teams to understand priorities and execute effectively. His collaborative approach makes him a trusted partner across organizations.

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Meta

Bryan is a thoughtful and results-driven leader. He excels at bringing teams together, defining clear direction, and driving progress. His communication style ensures alignment at every level of the organization.

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NFL

Bryan played a key role in delivering high-visibility initiatives. He managed stakeholders effectively and ensured strong execution.

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NFL

Bryan is highly effective at coordinating across teams in fast-paced environments. His leadership helps drive timely delivery.

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NFL

Bryan brings strong attention to detail and execution. He ensures that projects meet high standards and are delivered successfully.

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NFL

Bryan is a reliable and results-driven program manager. He consistently ensures that priorities are clear and execution is aligned.

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NFL

Bryan handles complex stakeholder environments with ease. His communication keeps everyone informed and aligned.

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NFL

Bryan is a strong operator who ensures that projects move forward efficiently. His leadership contributes to successful outcomes.

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Nestlé

Bryan consistently demonstrates strong execution and attention to detail. He ensures that initiatives are delivered with quality and precision.

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Nestlé

Bryan is a thoughtful and strategic program leader. He brings clarity to complex initiatives and ensures alignment across diverse teams.

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Nestlé

Bryan excels at building strong working relationships. His collaborative approach helps drive alignment and keeps projects moving forward smoothly.

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Nestlé

Bryan is a reliable leader who brings both strategic thinking and execution excellence. He plays a key role in driving successful outcomes.

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Nestlé

Bryan is highly effective at navigating complex organizational environments. He brings structure and clarity that enables teams to succeed.

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Sony

Bryan excels at managing cross-functional teams and aligning stakeholders. His leadership helps drive consistent results.