I’m an award winning leader who balances digital strategy and proven best practices while driving teams to successfully execute best-in-class digital products. My leadership style cultivates a culture of collaboration, where continuous process improvement inspire the team, as well as others around us. This digital portfolio provides a snapshot of digital products I’ve led from strategy, design, development, release and optimizations. Projects for brand partners such as Marvel, Star Wars and Netflix are also included in the Portfolio Page.
[Meta] – I am leading an amazing team which enables Meta’s marketing teams to accelerate our GTM on some really incredible products.
[HULU] – Managed the delivery of the California Consumer Privacy Act (CCPA) initiative which standardized and integrated consumer data across various departments and parent companies in advance of the debut of the Disney+ platform.
[NESTLE] – Created and led the implementation of a new revenue stream by integrating PriceSpider, an eCommerce platform into 7 of Nestle USA’s 40 websites while simultaneously leading the integration of all of Nestle’s websites into one centralized content management system, which resulted in cost savings in excess of $10M annually.
[DISNEY] – Managed the development and launch of DisneySprings.com, a new Disney website tailored for Florida residents which integrated back-end data with Walt Disney World’s iOS and Android mobile apps resulting in substantially decreased maintenance costs.
[NFL] – Managed flagship club team websites for the largest sports league in the United States. Specifically, I managed the redesign and relaunch for the National Football League’s highest profile and most visited websites including the Atlanta Falcons, Baltimore Ravens, Dallas Cowboys and Chicago Bears. Along with franchise website launches, I also managed feature enhancements and platform optimizations
[MATTEL] – Managed the redesign, development and launch of the first mobile-friendly HotWheels.com website and its integration with the PriceSpider eCommerce platform, which resulted in increasing Hot Wheel’s global revenue in 2014.
[SONY] – Managed the strategy, design, development, release and optimizations of Sony Pictures’ most visited website, Wheel of Fortune. Along with managing the official American version of the Wheel of Fortune website, I also managed a multitude cross-brand partnership websites, mobile and web games including Sears, Maxwell House and Hilton.
Chicago Bears: Website Redesign Bryan Soto