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Bryan Soto

(213) 632-6207

bryan@bryansoto.com

bryansoto.com

Bryan Soto
Devices
Dream It Build It Launch It

I’m a Program Manager with 10+ years of experience leading the end-to-end software development lifecycle of complex products—from concept through launch—for companies including Meta, Adobe, Hulu, the Disney, and the NFL.

I specialize in cross-functional leadership, AI-powered automation, and operational transformation—turning complex opportunities into products that deliver measurable business outcomes. I’ve led initiatives that reduced operational costs, improved team productivity by 30%, and generated savings in the tens of millions annually.

I thrive at the intersection of product, engineering, and business—building and leading high-performing teams, aligning stakeholders, and driving execution with precision from concept through launch and continuous iterations. This portfolio highlights select products across AI innovation, marketing technology, and enterprise systems.

Product Launches Ops  •  Meta AI

Since my return to Meta in early 2025, I’ve lead go-to-market execution for Meta’s product launches, coordinating consensus across product, engineering, and business teams to ensure on-time, defect-free releases. I transform stakeholder inputs into cohesive launch strategies and drive milestone achievement in collaboration with planning, budget, engineering, and product marketing — implementing best practices that improved team productivity by 30% and reduced time-to-launch.   

Platform Capabilities Enhancements

From 2022 - 2023, I architected and led the XFN Home & Global Launch Calendar — Meta’s centralized marketing data platform and system of record for all teams launching products and sites across the organization. Supporting over 2,400 feature releases annually, I defined cross-functional ownership, clarified interdependencies, and built scalable workflows enabling faster, more aligned decision-making across Meta’s global marketing operations.   

AI Platform Enhancements

Led the AI-powered automation rollout for Adobe Workfront, sunsetting Airtable as Adobe’s GMSOR (Global Marketing System of Record) — reducing operational costs by $6M. Developed a structured risk management framework, built program metrics, and led XFN teams across content, design, data science, engineering, and QA to deliver innovative AI tools on time and at scale.     

New Brand Introduction  •  Data Integrity

While at Hulu — prior to its full acquisition by Disney — I led the CCPA compliance initiative, harmonizing consumer data across parent entities to pave the way for Disney+ and Peacock. Set success criteria for Hulu’s CCPA efforts, introduced a governance framework that improved executive milestone accuracy, and streamlined Hulu and Disney+ data integration — avoiding millions in potential non-compliance litigation losses.     

New Brands Introduction  •  Feature Enhancements

While at Disney Parks, I led the concept-to-release of two major Disney IPs, including planDisney — a discovery platform akin to a Google for Disney Parks — and Disney Springs, the reimagining of Downtown Disney at Walt Disney World. Program-managed end-to-end delivery across product, engineering, design, and QA, leading cross-functional teams to execute complex releases. Enhanced Disneyland Special Events to streamline guest engagement, delivering a unified experience that achieved full ROI within 72 hours of launch.       

Platform Optimization  •  Centralization  •  Scale

Led the redesign and relaunch of the NFL’s highest-profile franchise websites — including the New England Patriots, Atlanta Falcons, Dallas Cowboys, and Chicago Bears. Drove end-to-end platform strategy across CMS, SDLC, and ADA W3C compliance, while managing vendor relationships, feature enhancements, and platform optimizations that elevated digital experiences for millions of fans across the league. Centralized digital operations across all 32 franchises, building a scalable platform foundation that ensured brand consistency and reduced time-to-publish league-wide.       

Colleagues

01
(Sony) – 01
Sony

Bryan has a strong ability to balance strategy and execution. He ensures that projects are delivered efficiently and effectively.

James Owenby
James Owenby
Adobe

Bryan played a key role in managing high-visibility digital initiatives. He handled multiple stakeholders with ease and ensured projects were delivered on time with strong attention to detail and performance.

01
(Nestlé) – 01
Nestlé

Bryan's communication style makes it easy for teams to stay aligned. He ensures that priorities are clear and progress is consistently tracked.

Chris Keswani
Chris Keswani
Meta

It was a great experience working with Bryan. His expert knowledge of the SDLC process and applying best practices in this area is what, in large part, led to the successful simultaneous launches of multiple internal products during our partnership.

01
(Mattel) – 01
Mattel

Bryan is a strong and dependable leader who consistently drives results. He brings clarity and structure to complex projects.

02
(Mattel) – 02
Mattel

Bryan excels at aligning teams and ensuring that everyone is working toward the same goals. His leadership improves efficiency and execution.

02
(Sony) – 02
Sony

Bryan is a collaborative leader who builds strong relationships across teams. His communication and structure help drive successful outcomes.

03
(Sony) – 03
Sony

Bryan brings a high level of professionalism and consistency to every project. He is excellent at organizing teams, setting clear expectations, and ensuring strong execution across all phases.

03
(Mattel) – 03
Mattel

Bryan is highly organized and detail-oriented. He ensures that projects are well-managed and delivered successfully.

04
(Mattel) – 04
Mattel

Bryan brings a proactive approach to program management. He anticipates challenges and ensures teams are prepared to address them.

05
(Mattel) – 05
Mattel

Bryan's leadership style fosters collaboration and accountability. He keeps teams aligned and focused on delivering results.

04
(Sony) – 04
Sony

Bryan is a strong communicator and program leader who keeps teams aligned and focused. His ability to drive progress while maintaining attention to detail makes him a valuable partner on any initiative.

05
(Sony) – 05
Sony

Bryan is a strategic and dependable program manager. He brings clarity to complex initiatives and ensures strong execution.

Alicia Mao
Alicia Mao
Meta

Bryan is a dependable and strategic program manager who consistently delivers high-quality outcomes. He has a strong ability to balance big-picture thinking with day-to-day execution, making him a valuable leader on any team.

Hana Rashee
Hana Rashee
Adobe

Bryan consistently demonstrates strong ownership and clarity in execution. He brings structure to complex initiatives and ensures that teams stay aligned and focused on delivering results.

Rob Snow
Rob Snow
Adobe

Bryan is highly effective at translating strategy into execution. His ability to align stakeholders and drive progress across teams made a noticeable impact on our initiatives.

04
(Adobe) – 04
Adobe

Bryan brings a thoughtful and disciplined approach to program management. He communicates clearly, anticipates challenges, and keeps projects moving forward efficiently.

05
(Adobe) – 05
Adobe

Bryan is a strong cross-functional leader who excels at building alignment. His ability to connect teams and drive execution is one of his key strengths.

06
(Adobe) – 06
Adobe

Bryan is a strong program leader who consistently delivers results. He brings clarity to priorities and ensures teams are aligned on execution.

Leah Jeromin
Leah Jeromin
Disney

Bryan brings a clear and structured approach to every project. His leadership helps teams stay focused and deliver on time.

Ali Haris
Ali Haris
Disney

Bryan is effective at balancing strategy and execution. He ensures that initiatives move forward while maintaining high standards.

Jeremiah Boncha
Jeremiah Boncha
Disney

Bryan is a results-driven leader who excels at navigating complex cross-functional environments. His strategic mindset and clear communication consistently drive alignment and delivery.

01
(Foxconn) – 01
Foxconn

Bryan brings structure and discipline to fast-moving environments. He ensures that priorities are clear and teams are aligned to deliver efficiently.

02
(Foxconn) – 02
Foxconn

Bryan is a strong operator who knows how to manage complexity. His ability to coordinate across teams helped improve execution and delivery timelines.

03
(Foxconn) – 03
Foxconn

Bryan consistently drives accountability across teams. He sets clear expectations and ensures that projects stay on track from start to finish.

04
(Foxconn) – 04
Foxconn

Bryan is a dependable and detail-oriented leader who keeps teams on track and projects moving forward with precision and purpose.

05
(Foxconn) – 05
Foxconn

Bryan excels at navigating complex environments and keeping stakeholders aligned. His calm and structured approach consistently drives strong outcomes.

06
(Foxconn) – 06
Foxconn

Bryan brings energy and focus to every project. He is a natural collaborator who ensures that teams stay aligned and deliver results with quality.

Wilson Chaves
Wilson Chaves
Hulu

Bryan is a strategic and dependable program manager. He brings clarity to complex initiatives and ensures strong execution.

Sid Kachru
Sid Kachru
Hulu

Bryan excels at managing cross-functional teams and aligning stakeholders. His leadership helps drive consistent results.

Doga Pamir
Doga Pamir
Hulu

Bryan has a strong ability to balance strategy and execution. He ensures that projects are delivered efficiently and effectively.

04
(Hulu) – 04
Hulu

Bryan is a collaborative leader who builds strong relationships across teams. His communication and structure help drive successful outcomes.

05
(Hulu) – 05
Hulu

Bryan brings a high level of professionalism and consistency to every project. He is excellent at organizing teams and ensuring strong execution.

06
(Hulu) – 06
Hulu

Bryan is a strong communicator and program leader who keeps teams aligned and focused. His ability to drive progress makes him a valuable partner.

06
(Mattel) – 06
Mattel

Bryan is effective at managing cross-functional initiatives. His clear communication helps teams stay coordinated and on track.

04
(Disney) – 04
Disney

Bryan combines strategic thinking with strong execution. He has a natural ability to break down complex problems and turn them into actionable plans. As a team leader, he creates alignment quickly and ensures everyone is moving toward a shared goal.

05
(Disney) – 05
Disney

Bryan is a steady and thoughtful leader who keeps teams aligned and projects on track. His clear communication and structured approach make him a reliable partner on any initiative.

06
(Disney) – 06
Disney

Bryan brings strong ownership and clarity to complex programs. He anticipates challenges early and keeps stakeholders informed, driving consistent, high-quality outcomes.

Alec Johnson
Alec Johnson
Meta

Bryan is one of the strongest program leaders I've worked with. He brings clarity to complex initiatives and consistently aligns cross-functional teams to drive execution. His ability to anticipate risks and keep stakeholders informed made a significant impact on our product launch operations.

04
(Meta) – 04
Meta

Bryan is a highly effective program manager who knows how to navigate complex environments. He builds strong relationships across teams and ensures that initiatives stay on track while maintaining high standards of execution.

05
(Meta) – 05
Meta

Bryan has a strong sense of ownership and consistently delivers results. He leads with clarity and purpose, making it easy for teams to understand priorities and execute effectively. His collaborative approach makes him a trusted partner across organizations.

06
(Meta) – 06
Meta

Bryan is a thoughtful and results-driven leader. He excels at bringing teams together, defining clear direction, and driving progress. His communication style ensures alignment at every level of the organization.

Kara Lafferty
Kara Lafferty
NFL

Bryan played a key role in delivering high-visibility initiatives. He managed stakeholders effectively and ensured strong execution.

George Villa
George Villa
NFL

Bryan is highly effective at coordinating across teams in fast-paced environments. His leadership helps drive timely delivery.

Rhoderick Santiago
Rhoderick Santiago
NFL

Bryan brings strong attention to detail and execution. He ensures that projects meet high standards and are delivered successfully.

04
(NFL) – 04
NFL

Bryan is a reliable and results-driven program manager. He consistently ensures that priorities are clear and execution is aligned.

05
(NFL) – 05
NFL

Bryan handles complex stakeholder environments with ease. His communication keeps everyone informed and aligned.

06
(NFL) – 06
NFL

Bryan is a strong operator who ensures that projects move forward efficiently. His leadership contributes to successful outcomes.

02
(Nestlé) – 02
Nestlé

Bryan consistently demonstrates strong execution and attention to detail. He ensures that initiatives are delivered with quality and precision.

03
(Nestlé) – 03
Nestlé

Bryan is a thoughtful and strategic program leader. He brings clarity to complex initiatives and ensures alignment across diverse teams.

04
(Nestlé) – 04
Nestlé

Bryan excels at building strong working relationships. His collaborative approach helps drive alignment and keeps projects moving forward smoothly.

05
(Nestlé) – 05
Nestlé

Bryan is a reliable leader who brings both strategic thinking and execution excellence. He plays a key role in driving successful outcomes.

06
(Nestlé) – 06
Nestlé

Bryan is highly effective at navigating complex organizational environments. He brings structure and clarity that enables teams to succeed.

06
(Sony) – 06
Sony

Bryan excels at managing cross-functional teams and aligning stakeholders. His leadership helps drive consistent results.

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