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Bryan Soto

(213) 632-6207

bryan@bryansoto.com

bryansoto.com

Bryan Soto
Devices
Dream it • Build it • Launch it

I’m a Program Manager with 10+ years leading the full lifecycle of complex technology products—from concept through launch—for Meta, Adobe, Hulu, Disney, and the NFL.

I thrive in cross-functional leadership, AI-powered automation, and operational transformation—turning complex opportunities into measurable outcomes. I’ve reduced operational costs by millions, improved team productivity by 30%, and built enterprise platforms supporting 2,400+ product releases annually.

Product Launches Ops  •  Meta AI

Since my return to Meta in early 2025, I’ve lead go-to-market execution for Meta’s product launches, coordinating consensus across product, engineering, and business teams to ensure on-time, defect-free releases. I transform stakeholder inputs into cohesive launch strategies and drive milestone achievement in collaboration with planning, budget, engineering, and product marketing — implementing best practices that improved team productivity by 30% and reduced time-to-launch.   

Platform Capabilities Enhancements

From 2022 - 2023, I architected and led the XFN Home & Global Launch Calendar — Meta’s centralized marketing data platform and system of record for all teams launching products and sites across the organization. Supporting over 2,400 feature releases annually, I defined cross-functional ownership, clarified interdependencies, and built scalable workflows enabling faster, more aligned decision-making across Meta’s global marketing operations.   

AI Platform Enhancements

Led the AI-powered automation rollout for Adobe Workfront, sunsetting Airtable as Adobe’s GMSOR (Global Marketing System of Record) — reducing operational costs by $6M. Developed a structured risk management framework, built program metrics, and led XFN teams across content, design, data science, engineering, and QA to deliver innovative AI tools on time and at scale.     

New Brand Introduction  •  Data Integrity

While at Hulu — prior to its full acquisition by Disney — I led the CCPA compliance initiative, harmonizing consumer data across parent entities to pave the way for Disney+ and Peacock. Set success criteria for Hulu’s CCPA efforts, introduced a governance framework that improved executive milestone accuracy, and streamlined Hulu and Disney+ data integration — avoiding millions in potential non-compliance litigation losses.     

New Brands Introduction  •  Feature Enhancements

While at Disney Parks, I led the concept-to-release of two major Disney IPs, including planDisney — a discovery platform akin to a Google for Disney Parks — and Disney Springs, the reimagining of Downtown Disney at Walt Disney World. Program-managed end-to-end delivery across product, engineering, design, and QA, leading cross-functional teams to execute complex releases. Enhanced Disneyland Special Events to streamline guest engagement, delivering a unified experience that achieved full ROI within 72 hours of launch.       

Platform Optimization  •  Centralization  •  Scale

Led the redesign and relaunch of the NFL’s highest-profile franchise websites — including the New England Patriots, Atlanta Falcons, Dallas Cowboys, and Chicago Bears. Drove end-to-end platform strategy across CMS, SDLC, and ADA W3C compliance, while managing vendor relationships, feature enhancements, and platform optimizations that elevated digital experiences for millions of fans across the league. Centralized digital operations across all 32 franchises, building a scalable platform foundation that ensured brand consistency and reduced time-to-publish league-wide.       

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