
CAREER HIGHLIGHTS
I am passionate about understanding consumer expectations in the digital space a much as I am energized by the journey leading teams to strategize, design, build and execute world-class digital solutions for consumers of digital products. For more than 10 years, I’ve led cross-functional teams to deliver creative, inspired and executable strategies, delivering visually impressive and engaging digital experiences.
Of my more than 200 large-scale website redesigns, new brand websites, platform-wide optimizations and feature enhancements, a few notable high-profile digital products include:
- Disney World’s #1 destination website
- World’s best selling toy website
- World’s best selling doll (shop) website
- Sony Pictures’ #1 website
- Mattel’s #1 premium girls brand website
- NFL’s #1 franchise website
- NFL Super Bowl XLVII Champions’ website
- Nestle’s artificial intelligence integration

COMPETITIVE ADVANTAGE
Whether managing a project to completion or partnering with leadership on executive level initiatives, I seek opportunities to be a positive change agent in my organization. My experience as a key driver in organizational optimizations have resulted in effective change and significant efficiencies. I am extremely proud of the fact that I led Mattel’s transition to an Agile development methodology. Notable methodologies I’ve utilized in recent years include:
- Agile Scrum
- Agile Kanban
- Software Development Lifecycle
- Rapid Application Development
- Waterfall

QUALITY LEADERSHIP
By leveraging the best-in-class principles in portfolio management, I lead results-driven and collaborative teams, while engaging stakeholders in a partnership-driven discussion of the business vision and requirements. As the single point of accountability, I provide portfolio visibility to executive leadership during the end-to-end product development cycle. I’m very proud to have led high profile digital project including:
- Managing flagship brand websites for the largest food company in the world
- Managed flagship brand websites for the largest media company in the world
- Managed flagship brand websites for the largest toy company in the world

BUILDING LASTING PARTNERSHIPS
In a digital landscape where new technologies are constantly changing the playing field, relationship building is more important than ever, as this tangible bond is essential for successful cross-brand digital product executions. I thrive in a collaborative environment where team momentum can make a project meet and exceed expectations. Some of my past and present partnerships include:
- Amazon
- Netflix
- Target
- Disney Cars
- Walmart
- YouTube
- Ford
- GMC
- Chevrolet
- Marvel
- Toys R Us
- Facebook
- Wendy’s
- Twitter
- Hershey
- Star Wars
- Sears
- Maxwell House
- Sony Music
- Disney Planes