CAREER HIGHLIGHTS

I am passionate about understanding consumer expectations in the digital space a much as I am energized by the journey leading teams to strategize, design, build and execute world-class digital solutions for consumers of digital products. For more than 10 years, I’ve led cross-functional teams to deliver creative, inspired and executable strategies, delivering visually impressive and engaging digital experiences.

Of my more than 200 large-scale website redesigns, new brand websites, platform-wide optimizations and feature enhancements, a few notable high-profile digital products include:

  • Disney World’s #1 destination website
  • World’s best selling toy website
  • World’s best selling doll (shop) website
  • Sony Pictures’ #1 website
  • Mattel’s #1 premium girls brand website
  • NFL’s #1 franchise website
  • NFL Super Bowl XLVII Champions’ website
  • Nestle’s artificial intelligence integration

COMPETITIVE ADVANTAGE

Whether managing a project to completion or partnering with leadership on executive level initiatives, I seek opportunities to be a positive change agent in my organization. My experience as a key driver in organizational optimizations have resulted in effective change and significant efficiencies. I am extremely proud of the fact that I led Mattel’s transition to an Agile development methodology.  Notable methodologies I’ve utilized in recent years include:
  • Agile Scrum
  • Agile Kanban
  • Software Development Lifecycle
  • Rapid Application Development
  • Waterfall

QUALITY LEADERSHIP

By leveraging the best-in-class principles in portfolio management, I lead results-driven and collaborative teams, while engaging stakeholders in a partnership-driven discussion of the business vision and requirements. As the single point of accountability, I provide portfolio visibility to executive leadership during the end-to-end product development cycle. I’m very proud to have led high profile digital project including:

  • Managing flagship brand websites for the largest food company in the world
  • Managed flagship brand websites for the largest media company in the world
  • Managed flagship brand websites for the largest toy company in the world

BUILDING LASTING PARTNERSHIPS

In a digital landscape where new technologies are constantly changing the playing field, relationship building is more important than ever, as this tangible bond is essential for successful cross-brand digital product executions. I thrive in a collaborative environment where team momentum can make a project meet and exceed expectations. Some of my past and present partnerships include:
  • Amazon
  • Netflix
  • Target
  • Disney Cars
  • Walmart
  • YouTube
  • Ford
  • GMC
  • Chevrolet
  • Marvel
  • Toys R Us
  • Facebook
  • Wendy’s
  • Twitter
  • Hershey
  • Star Wars
  • Sears
  • Maxwell House
  • Sony Music
  • Disney Planes